The Gooner’s Way
Arsenal fans, this is your chance to explore and uncover the rich heritage of Arsenal FC in a unique experience.
This isn't just a walking tour. This isn't just a trivia game. It's an interactive experience that puts YOU at the heart of Arsenal's legendary history.
The first 100 bookings are FREE.
Who's it for?
Everyone! Families, groups of friends, visiting fans, die-hard supporters, you can even play solo – if you bleed red and white, this is for you.
How to play?
Once you’re booked in you'll receive a link to the game. You can then choose to play any time within a month of booking.
What do you need?
Three things: a fully charged smartphone, your Arsenal knowledge, and a sense of adventure.
Calling all ARSENAL fans! Come and play our first game!
Football Pilgrims is a phone-based experience that turns your journey to the stadium into an interactive adventure. Part Adventure. Part Game. Pure Pilgrimage.
Over 90minutes, re-live your team's history like never before with our a brand new series of digital adventures that bring your football club's story to life in the real world.
Our experiences put the fans at the centre of the story. Your knowledge and club know-how will dictate your route. Along the way you'll discover stories, unlock clues and answer questions in order complete the pilgrimage and become a true Football Pilgrim.
The Gooner's Way is our debut pilgrimage, and it's taking over the historic streets of N5.
Arsenal fans, this is your chance to explore and uncover the rich heritage of Arsenal FC in a way you've never imagined. This isn't just a walking tour. This isn't just a trivia game. It's an interactive experience that puts YOU at the heart of Arsenal's legendary history.
We're launching an exclusive BETA version of the game and we want you to play. Be amongst the first 100 Gooners to step up and directly influence how future fans will experience Football Pilgrims.
This is a great way to have some competitive fun with friends and family whilst helping shape the future of fan engagement for Gooners everywhere.
Who's it for? Everyone! Families, groups of friends, visiting fans, die-hard supporters, you can even play alone – if you bleed red and white, this is for you.
What do you need? Just three things: a fully charged smartphone, your Arsenal knowledge, and a sense of adventure.
The streets of N5 are calling. Will you answer?
Be among the first Gooners to play and make your mark.
Book a ticket per player and you'll receive a link and instructions of how to play.
Frequently Asked Questions
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Highbury & Islington Station
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Between 1.5-2 hours depending on your speed of thought! (with breaks built in if you wish to use them)
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You can play the game anytime within a month of booking
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No. Football Pilgrims is made by fans for fans. Our games are not affiliated with, licensed by or supported by any individual football clubs. All game content and design is original and created in-house by our brilliant design and development teams.
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A fully charged mobile phone. An umbrella if rain is forecast or even if it’s not! An awareness of others (you will be walking around public areas) A vigilance regarding your mobile phone. Thieves can operate in busy areas and any personal property is not covered by the company.
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Bring an umbrella! The adventure goes ahead, rain or shine. However, if severely adverse conditions are forecast, or other unforeseen complications cause the event to be cancelled, you will receive notification and a full refund.
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There are some steps in the route, which may make it difficult. Future iterations of the Gooner's Way and other Pilgrimages will be completely accessible.
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This is the BETA version of the full The Gooner's Way. We are looking for 100 Arsenal fans to test the game, at a reduced price, and help us develop it into an experience that can reach their fellow Gooners in the near future.
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Yes - but under 16s have to be accompanied by an adult.